Lotus Zephyr

We at Lotus Institute of Management believe in achieving excellence through knowledge and the knowledge worthy of excellence can only be achieved through research and analysis. With this objective in mind Lotus Institute of Management, has taken an initiative in the form of "LOTUS ZEPHYR".
LOTUS ZEPHYR is the Annual Publication of Lotus Institute of Management. Its objective is to encourage and promote the spirit of questioning, interpreting and adding to existing pool of knowledge.
LOTUS ZEPHYR is the most trusted, authentic and reputed journal in the world of management education. LOTUS ZEPHYR has transformed into refereed journal and is ISSN: 2349-4573 certified. We intend to enhance the quality of papers and articles with every passing edition and for that we invite the professionals from the industry as well as students and scholars from every institute to participate in the way of writing papers and articles for the journals.

Patrons

  • Mr. Abhishek Agarwal - Chairman, Lotus Institute of Management
  • Ms. Archana Agarwal - Vice-Chairperson, Lotus Institute of Management
  • Dr. Pankaj Dixit - Director, Lotus Institute of Management

Editor-LOTUS ZEPHYR

  • Ms. Anu Sunori - Assistant Professor, Lotus Institute of Management

Call for Articles/Research Papers

The journal solicits articles or papers on marketing and related areas by academicians, practicing managers and students. The selections of the paper for the publication will be based on their relevance, clarity, originality and the extent to which they impart knowledge, understanding and application.

  • The submission should be in MS-Word format, not exceeding 5,000 words including tables and references. The manuscript should be typed in double-space, 12 size Times New Roman Font, on A4 size with one inch margin on all sides.
  • Manuscripts should be compiled in the order of: title page; abstract; keywords; main text; references; appendices (as appropriate).
  • The title page should consist of Title of the paper, Full name of each author, Affiliation of each author at the time research was completed. Where more than one author has contributed to the article, please provide details of who should be contacted for correspondence, including the E-mail address of the corresponding author. Identity of authors should not be disclosed elsewhere in the paper.
  • The main text of the paper should begin with title of the paper, an abstract of 250 words (maximum) and 3 to 5 keywords. The main text of the paper should typically comprise Introduction, Literature Review, Research Methodology, Discussion, Analysis, and Conclusion.
  • A signed declaration stating that the manuscript being submitted is original, and has not been submitted for publication elsewhere, is mandatory and must be submitted along with the manuscript.
  • It must be ensured that complete form of an abbreviation / acronym is given when it appears for the first time in the manuscript.
  • Author should ensure that their manuscript do not carry mistakes relating to spelling, sentence formation, etc.
  • A short bio-sketch of the author(s) including qualifications, experience, institutional affiliation, present assignment, designation, past publication, special achievement, along with a passport size scanned photograph, should also be furnished.

Address for Submission

1. Electronic Submission
Email: lotuszephyr07@gmail.com
The electronic submission must be in the form of an attachment to a cover letter to be sent as an email.

2. Physical/postal Submission
The Editor, Lotus Zephyr
Lotus Institute of Management
35-M 7/B Rampur Garden, Bareilly 243001 (UP)

LOTUS ZEPHYR HAS EXCHANGE ARRANGEMENTS WITH THE FOLLOWING ORGANIZATIONS
S.No. Publishing Organization Place
1. Rajarshi School of Management & Technology Varanasi
2. Acharya Institute of Management & Science Bengaluru
3. Al Barkat Institute of Management Studies Aligarh
4. Amity Business School Gurgaon
5. Apeejay School of Management New Delhi
6. Asian School of Business Management Bhuvneshwar
7. Graduate School of Business & Administration Greater Noida
8. Rukmini Devi Institute of Advanced Studies Delhi
9. Gyan Jyoti Institute of Management & Technology Chandigarh
10. H.R. Institute of Technology & H.R. Institute of Professional Studies Ghaziabad
11. Dr. Gaur Hari Singhania Institute of Management & Research Kanpur
12. Institute of Management Studies Noida
13. Institute of Management Technology Nagpur
14. Institute of Public Enterprise, Osmania Univ. Campus Hyderabad
15. School of Management Studies Patiala
16. Invertis Group of Institutions Bareilly
17. IEM Institute of Business Management Barabanki
18. Institute of Management Studies Ghaziabad
19. Institute of Environment & Management Lucknow
20. Fortune Institute of International Business New Delhi
21. Institute of Professional Excellence & Management Ghaziabad
22. Institute of Productivity & Management Meerut
23. Moti Lal Rastogi School of Management Lucknow
24. Rajiv Academy for Technology & Management Mathura
25. Ishan Institute of Management & Technology New Delhi
26. Guru Govind Singh Institute of Technology & Management Studies Haryana
27. Management Education & Research Institute New Delhi
28. National HRD Network Secretariat Gurgaon
29. Shobhit University Meerut
30. Nirma University Gujrat
31. International School of Informatics & Management Jaipur
32. Pacific Institute of Management Udaipur
33. Punjab Institute of Management & Tecnology Punjab
34. IILM College of Management GautamBudh Nagar
35. Tolani Institute of Management Studies Gujrat
36. Institute of Management & Computer Technology Punjab
37. Institute of Productivity & Management Ghaziabad
38. Sona School of Management Tamil Nadu
39. Siva Shivani Institute of Management Sikandarabad
40. Institute of Technology & Science Ghaziabad
41. BLS Institute of Management Ghaziabad
42. Tecnia Institute of Advanced Studies Delhi
43. Lingaya's University Faridabad
44. Dhruva College of management Hyderabad
45. Cardiff Alumnus Publication Lucknow
46. Datta Meghe Institute of Management Studies Nagpur
47. G.L. Bajaj Group of Institutes Mathura
48. IBS Mumbai Mumbai
49. Jagran Group of Institutes Kanpur
50. K J Somaiya Institute of Management Studies & Research Mumbai
51. Lal Bahadur Shastri Institute of Management & Development Studies Lucknow
52. MM Institute of Management Haryana
53. National Institute of Bank Management Pune
54. Netaji Subhash Institute of Management Studies Pitampura
55. New Delhi Institute of Management New Delhi
56. People's Institute of Management & Research Bhopal
57. Rai Business School New Delhi
58. Ram-eesh Institute of Management Noida
59. RIMT-Group of Institutes Punjab
60. School of Management Sciences Varanasi
61. Shrimad Rajchandra Institute of Management & Computer Application Surat

Lotus Zephyr

We at Lotus Institute of Management believe in achieving excellence through knowledge and the knowledge worthy of excellence can only be achieved through research and analysis. With this objective in mind Lotus Institute of Management, has taken an initiative in the form of "LOTUS ZEPHYR".
LOTUS ZEPHYR is the Annual Publication of Lotus Institute of Management. Its objective is to encourage and promote the spirit of questioning, interpreting and adding to existing pool of knowledge.
LOTUS ZEPHYR is the most trusted, authentic and reputed journal in the world of management education. LOTUS ZEPHYR has transformed into refereed journal and is ISSN: 2349-4573 certified. We intend to enhance the quality of papers and articles with every passing edition and for that we invite the professionals from the industry as well as students and scholars from every institute to participate in the way of writing papers and articles for the journals.

Patrons

  • Mr. Abhishek Agarwal - Chairman, Lotus Institute of Management
  • Ms. Archana Agarwal - Vice-Chairperson, Lotus Institute of Management
  • Dr. Pankaj Dixit - Director, Lotus Institute of Management

Editor-LOTUS ZEPHYR

  • Ms. Anu Sunori - Assistant Professor, Lotus Institute of Management

Call for Articles/Research Papers

The journal solicits articles or papers on marketing and related areas by academicians, practicing managers and students. The selections of the paper for the publication will be based on their relevance, clarity, originality and the extent to which they impart knowledge, understanding and application.

  • The submission should be in MS-Word format, not exceeding 5,000 words including tables and references. The manuscript should be typed in double-space, 12 size Times New Roman Font, on A4 size with one inch margin on all sides.
  • Manuscripts should be compiled in the order of: title page; abstract; keywords; main text; references; appendices (as appropriate).
  • The title page should consist of Title of the paper, Full name of each author, Affiliation of each author at the time research was completed. Where more than one author has contributed to the article, please provide details of who should be contacted for correspondence, including the E-mail address of the corresponding author. Identity of authors should not be disclosed elsewhere in the paper.
  • The main text of the paper should begin with title of the paper, an abstract of 250 words (maximum) and 3 to 5 keywords. The main text of the paper should typically comprise Introduction, Literature Review, Research Methodology, Discussion, Analysis, and Conclusion.
  • A signed declaration stating that the manuscript being submitted is original, and has not been submitted for publication elsewhere, is mandatory and must be submitted along with the manuscript.
  • It must be ensured that complete form of an abbreviation / acronym is given when it appears for the first time in the manuscript.
  • Author should ensure that their manuscript do not carry mistakes relating to spelling, sentence formation, etc.
  • A short bio-sketch of the author(s) including qualifications, experience, institutional affiliation, present assignment, designation, past publication, special achievement, along with a passport size scanned photograph, should also be furnished.

Address for Submission

1. Electronic Submission
Email: lotuszephyr07@gmail.com
The electronic submission must be in the form of an attachment to a cover letter to be sent as an email.

2. Physical/postal Submission
The Editor, Lotus Zephyr
Lotus Institute of Management
35-M 7/B Rampur Garden, Bareilly 243001 (UP)

LOTUS ZEPHYR HAS EXCHANGE ARRANGEMENTS WITH THE FOLLOWING ORGANIZATIONS
S.No. Publishing Organization Place
1. Rajarshi School of Management & Technology Varanasi
2. Acharya Institute of Management & Science Bengaluru
3. Al Barkat Institute of Management Studies Aligarh
4. Amity Business School Gurgaon
5. Apeejay School of Management New Delhi
6. Asian School of Business Management Bhuvneshwar
7. Graduate School of Business & Administration Greater Noida
8. Rukmini Devi Institute of Advanced Studies Delhi
9. Gyan Jyoti Institute of Management & Technology Chandigarh
10. H.R. Institute of Technology & H.R. Institute of Professional Studies Ghaziabad
11. Dr. Gaur Hari Singhania Institute of Management & Research Kanpur
12. Institute of Management Studies Noida
13. Institute of Management Technology Nagpur
14. Institute of Public Enterprise, Osmania Univ. Campus Hyderabad
15. School of Management Studies Patiala
16. Invertis Group of Institutions Bareilly
17. IEM Institute of Business Management Barabanki
18. Institute of Management Studies Ghaziabad
19. Institute of Environment & Management Lucknow
20. Fortune Institute of International Business New Delhi
21. Institute of Professional Excellence & Management Ghaziabad
22. Institute of Productivity & Management Meerut
23. Moti Lal Rastogi School of Management Lucknow
24. Rajiv Academy for Technology & Management Mathura
25. Ishan Institute of Management & Technology New Delhi
26. Guru Govind Singh Institute of Technology & Management Studies Haryana
27. Management Education & Research Institute New Delhi
28. National HRD Network Secretariat Gurgaon
29. Shobhit University Meerut
30. Nirma University Gujrat
31. International School of Informatics & Management Jaipur
32. Pacific Institute of Management Udaipur
33. Punjab Institute of Management & Tecnology Punjab
34. IILM College of Management GautamBudh Nagar
35. Tolani Institute of Management Studies Gujrat
36. Institute of Management & Computer Technology Punjab
37. Institute of Productivity & Management Ghaziabad
38. Sona School of Management Tamil Nadu
39. Siva Shivani Institute of Management Sikandarabad
40. Institute of Technology & Science Ghaziabad
41. BLS Institute of Management Ghaziabad
42. Tecnia Institute of Advanced Studies Delhi
43. Lingaya's University Faridabad
44. Dhruva College of management Hyderabad
45. Cardiff Alumnus Publication Lucknow
46. Datta Meghe Institute of Management Studies Nagpur
47. G.L. Bajaj Group of Institutes Mathura
48. IBS Mumbai Mumbai
49. Jagran Group of Institutes Kanpur
50. K J Somaiya Institute of Management Studies & Research Mumbai
51. Lal Bahadur Shastri Institute of Management & Development Studies Lucknow
52. MM Institute of Management Haryana
53. National Institute of Bank Management Pune
54. Netaji Subhash Institute of Management Studies Pitampura
55. New Delhi Institute of Management New Delhi
56. People's Institute of Management & Research Bhopal
57. Rai Business School New Delhi
58. Ram-eesh Institute of Management Noida
59. RIMT-Group of Institutes Punjab
60. School of Management Sciences Varanasi
61. Shrimad Rajchandra Institute of Management & Computer Application Surat